We align our companies with social purposes, driven by a strong sense of unity and collective effort.
Open Call to Corporations:
Every brand has the power to take meaningful action in addressing global challenges, by placing social impact at the core of its purpose, a brand can align all expenditures with this mission.
A company can demonstrate a higher purpose, beyond profit and revenue, to everyone it reaches.
We Believe Every Brand Has the Potential To Become a Hero In the Fight For a Better World.
How?
A New Order is Possible Through the Power of Purpose.
Over the past century, the global population has surged fourfold, and the insatiable pursuit of gratification, combined with the relentless desire for control and dominance, has ignited a cascade of social and environmental crises. Today, volunteer-driven organizations and bureaucratic UN institutions alike are struggling to address the growing tide of these complex and pressing challenges.
The global climate crisis, pandemic, danger of drought, refugee problem and the list goes on and on, threatening all life in every aspect of life today.
On the other hand, while “profit-oriented businesses” prioritize growth, combating social problems is, at best, relegated to the background. But what value does financial expansion hold if it fails to contribute to the greater good? It’s worth noting that consumers no longer see themselves merely as purchasers; they are increasingly scrutinizing the values and philosophies of the brands they support.
Young people, in particular, now expect companies to embrace social issues genuinely. Organizations that do not prioritize social impact no longer inspire or motivate anyone.
People are no longer swayed by companies allocating a token portion of their profits to social responsibility projects or philanthropic efforts as a superficial exercise in reputation management.
As the PurposePact initiative, we advocate for a transformative approach: businesses must reorient their core purpose toward creating meaningful social impact, dedicating their entire profits and resources to this cause. We invite companies to expand their products and services globally in alignment with their manifestos, ensuring reasonable budgets while maximizing the positive change they generate. In this context, we reject extravagant spending, exorbitant salaries, excessive bonuses, and profit distributions. Instead, we champion fair compensation for employees and leadership, with all expenditures channeled toward the objectives outlined in their manifesto. To ensure accountability, we propose annual independent audits, producing a publicly disclosed "Trust Report" and compliance with the "PPact Test."
Through PurposePact, we aim to inspire organizations to unite purpose with action, equipping them to tackle social challenges effectively. We are unwavering in our belief that, guided by a clear mission and a shared sense of unity, we can drive meaningful and lasting change together.